Scott Sasso - The Visionary Behind 10.deep Streetwear
When you think about the early days of streetwear, one name that truly stands out is Scott Sasso. He’s the person who brought 10.deep to life back in 1995, a brand that, in a way, helped set the stage for much of what we see in urban fashion today. His creative work and dedication shaped a distinctive style, leaving a lasting mark on what people wore and how they expressed themselves through clothing.
For more than twenty years, Scott Sasso was at the very heart of 10.deep, guiding it through different eras and trends. It’s a pretty long run, really, showing a deep commitment to his initial idea and how he saw fashion evolving. He didn't just create clothes; he helped build a sort of cultural touchstone for many who were growing up in those times, so it's almost like he was speaking directly to a whole generation.
This piece aims to give you a clearer picture of Scott Sasso, the mind behind a significant part of streetwear’s past. We’ll look at his journey, the things he achieved, the difficulties he faced, and what his ideas for the future might have been, or what he has moved onto. It’s a chance to get to know the person who, as a matter of fact, helped define an entire look and feel for a segment of the fashion world.
Table of Contents
- Who is Scott Sasso, Anyway?
- How Did 10.deep Begin Its Story?
- What Other Ventures Did Scott Sasso Touch?
- Where Does Scott Sasso Stand Today?
Who is Scott Sasso, Anyway?
Many people know the brand 10.deep, but perhaps not everyone knows the individual who started it all. Scott Sasso is that person, the creative force who, in 1995, laid the groundwork for what would become a very recognized name in streetwear. He's an artist and a designer, someone who saw a particular style taking shape and decided to give it a concrete form through clothing. His influence, honestly, extends beyond just one brand, as we’ll see.
Early Days and the Spark for Scott Sasso's Vision
Scott Sasso’s journey in fashion began a good while ago, shaping the urban wear scene from the mid-nineties onward. He wasn't just working on 10.deep; he also played a part in the design groups that helped launch other big names like Akademiks in 1998 and PRPS in 2001. This shows, in a way, how deeply involved he was in defining the look and feel of street fashion during a truly formative period. His early designs for 10.deep were, apparently, just the beginning of a long and interesting career.
When it comes to his personal life, there's been some talk, especially concerning rumors about a past connection with the singer SZA. While some believed he might have been her former fiancé, meeting her right out of high school, it's important to remember that none of this has ever been confirmed by SZA herself. What we do know for sure is that Scott Sasso has been married to Christine Turner since October 2010. So, you know, there's that definite piece of information about his personal world.
Personal Details - Scott Sasso
| Detail | Information |
|---|---|
| Full Name | Scott Sasso |
| Known For | Founder of 10.deep |
| Year Founded 10.deep | 1995 |
| Other Design Work | Akademiks (1998), PRPS (2001) |
| Marital Status | Married to Christine Turner |
| Marriage Date | October 2010 |
| Alleged Past Relationship | SZA (unconfirmed rumors) |
| Departure from 10.deep | December 2023 |
How Did 10.deep Begin Its Story?
The story of 10.deep really starts with Scott Sasso’s vision for a streetwear brand that would offer apparel, accessories, and even skate decks featuring distinct graphics. He founded the company in 1995, and it quickly became known for its unique visual identity. This was a time when streetwear was still finding its voice, and 10.deep, under Scott Sasso’s guidance, certainly helped shape that conversation, pretty much from the ground up.
The Birth of a Streetwear Mainstay by Scott Sasso
For two decades, Scott Sasso was the main creative force behind 10.deep. He’s often described as an enigmatic designer and a strong brand leader, someone who, for the most part, still handled a lot of the collection's design work himself, all while keeping an eye on the entire operation. This kind of hands-on approach shows a deep passion for the brand and its creative output, and it’s, like, a testament to his dedication. His commitment over those twenty years was, in fact, something quite remarkable.
10.deep gained a lot of recognition for playing a big part in helping kickstart the careers of various artists and figures. The brand was, you know, associated with many well-known individuals, and its designs were seen on a lot of famous backs. This connection to popular culture and emerging talent really solidified 10.deep’s place in the streetwear scene, making it more than just a clothing line but a sort of platform for creativity, too.
Scott Sasso himself once explained how he built 10.deep with a sort of singular focus, jokingly saying he did it "using only 10 fingers while still performing 10 different jobs." This phrase captures the sheer amount of work and personal involvement he poured into the brand. It gives you a sense of the intense, personal effort that went into making 10.deep what it became. It’s a pretty vivid way to describe, essentially, a one-person show for a long time.
There was a point in 1996 when Scott Sasso actually stopped working on 10.deep for a bit. Vice, a media outlet, caught up with him to talk about this break and how he eventually got his designs onto some of the biggest names in the entertainment world. This period, though brief, shows that his path with the brand wasn't always a straight line, but he always found his way back to it, which is kind of interesting.
Scott Sasso, along with other prominent figures like Bobby Hundreds from The Hundreds and founder Greg Selkoe, has reflected on the Karmaloop era and its lasting effects on streetwear. This suggests he was not just a designer but also someone who thought deeply about the industry's broader movements and how different periods shaped its direction. His insights into those times are, naturally, quite valuable for anyone interested in the history of this fashion segment.
What Other Ventures Did Scott Sasso Touch?
Beyond his foundational work with 10.deep, Scott Sasso's influence spread to other significant urban wear brands. His involvement with Akademiks and PRPS shows that his design sensibilities and understanding of the market were highly sought after. He was, in a way, a go-to person for shaping the visual identity of these growing companies, contributing his particular flair to their early collections. This really highlights his versatility and impact on the broader fashion landscape, actually.
Beyond 10.deep - Scott Sasso's Influence on Urban Wear
His role wasn't just about creating clothes; it was about setting trends and, in some respects, guiding the direction of urban fashion itself. Being part of the teams that launched Akademiks in 1998 and PRPS in 2001 means he helped introduce fresh perspectives and styles to a wider audience. These brands, like 10.deep, became important parts of the streetwear fabric, and Scott Sasso's touch was, quite literally, part of their early success stories.
More recently, Scott Sasso has taken on a new role as the chairman of Milk Makeup. This move into the beauty industry shows a different side of his business acumen and his ability to contribute to brands outside of traditional apparel. It’s a clear indication that his expertise extends beyond just clothing design and production, showing a broader interest in consumer products and brand development. This new position, in fact, represents a pretty significant shift in his professional focus.
Where Does Scott Sasso Stand Today?
The story of Scott Sasso and 10.deep took a new turn in December 2023, when he decided to cut ties with the brand. This marked the end of a very long and dedicated run with the company he started. After more than two decades, his decision to move on signals a new chapter for him, and, you know, for the brand itself. It's a moment that, perhaps, makes many wonder what his next creative endeavor might be.
A New Chapter for Scott Sasso and His Legacy
For a good five years or more, Scott Sasso has been off the social media radar, choosing a quieter presence away from the constant online chatter. Yet, even with that distance, he still found moments that were enjoyable, like the interview where he discussed his journey. This step back from the public eye, in a way, allows him to focus on other things, or perhaps just enjoy a bit more privacy, which is something many people can appreciate.
An interviewer once shared how much they enjoyed conversing with Scott Sasso over email, finding it a pleasure to learn more about the brand that had, in fact, gotten them started in their own interests. This personal connection highlights the impact Scott Sasso and 10.deep had on individuals, not just as consumers but as people who were inspired by the brand’s presence. It really speaks to the lasting impression his work has left on others, which is, like, a pretty cool thing.
His former connection to 10.deep, a brand that sold a variety of items with unique graphics, from clothes to skate decks, means his work was associated with many well-known figures and seen in popular circles. Even after selling the brand and moving on, his name will always be linked to that foundational period of streetwear. He’s, basically, a significant figure in that part of fashion history, and his influence will likely continue to be discussed for a long time.
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An Exclusive Video With 10.Deep Founder and CEO, Scott Sasso | Complex
Breaks Magazine Interviews Scott Sasso of 10.Deep | Hypebeast
