Tower 28 Beauty - Your Skin's Happy Place
Have you ever looked for skin products that just feel right, like they understand what your skin needs without causing any fuss? It's a bit like finding that perfect, comfortable sweater you never want to take off, isn't it? Well, there's a beauty brand that seems to get this feeling, offering a selection of makeup and skincare items that are made with your skin's well-being in mind. This company, called Tower 28, really puts thought into what goes into their products, making sure they are good for you and good for the planet, too. They focus on creating things that are free from common irritants, which is, you know, a pretty big deal for many folks out there.
From the very start, Tower 28 set out to be a friend to skin that tends to be a little more particular. They offer items that are checked by skin experts, tested for common skin reactions, and are completely free of animal-derived ingredients, which is, honestly, a wonderful thing. You can find their specially made makeup and skincare items right on their own website, tower28beauty.com, where, as a matter of fact, they sometimes have special offers, like a free set of little charms when you spend a certain amount. It's a nice little bonus, don't you think?
And for those who like to see things in person or just prefer shopping at a big beauty store, you can now pick up Tower 28 items at Sephora. This means more people can experience what this brand has to offer, whether they're looking for something to help calm their skin or just want some pretty makeup that won't cause trouble. It's really quite simple to find something that fits your everyday beauty routine, whether you shop online or pop into a store.
Table of Contents
- Who is Amy Liu, the person behind Tower 28?
- What makes Tower 28 products special for your skin?
- How does Tower 28 help sensitive skin?
- What's the story with Tower 28's special ingredient?
- Where can you find Tower 28 goodies?
- The Tower 28 vibe - what is it all about?
- Tower 28 and being kind to animals?
- Getting your hands on Tower 28 products.
Who is Amy Liu, the person behind Tower 28?
There's a person who had a vision for beauty items that could be used by just about anyone, even those with skin that gets easily upset. This person is Amy Liu, and she's the one who started Tower 28. She had a very clear idea in mind: to create makeup that people with sensitive skin could actually try out and enjoy. It's a pretty thoughtful way to approach the world of beauty, honestly, thinking about everyone's needs from the very beginning. Her brand, Tower 28, is built around this idea of being inclusive and kind to your skin, which, you know, makes a lot of sense when you think about it.
Personal Details and Background
Founder's Name | Amy Liu |
Brand Founded | Tower 28 |
Core Philosophy | Consciously creates makeup for sensitive skin. |
What makes Tower 28 products special for your skin?
When you pick up something from Tower 28, you can feel pretty good about what's inside. These products are made with a clear set of values, focusing on being what people often call "clean." This means they're put together without a whole bunch of ingredients that some folks try to avoid. They're also made without anything that comes from animals, so they're totally plant-based, which is, in a way, a big plus for many people who care about that kind of thing. And, as a matter of fact, they are never, ever tested on animals, which is a commitment that a lot of people appreciate, too.
Beyond being kind to animals, Tower 28 products are also put through their paces to make sure they're gentle on your skin. They are checked by skin doctors to ensure they're suitable for use, and they go through tests to see if they might cause allergic reactions. This is all done so that you can feel a little more confident when you put these items on your face. It's a way of saying, "We've thought about your skin, so you don't have to worry quite as much." You know, it's about making beauty feel a bit more comfortable and less of a guessing game.
How does Tower 28 help sensitive skin?
If your skin tends to get red, or if you often find little bumps appearing, Tower 28 has something that might be just what you're looking for. There's a particular item, the Tower 28 SOS Daily Rescue Facial Spray, that's made especially for skin that's a bit on the sensitive side. This spray uses a special ingredient that helps to calm things down. People who have tried it say it helps to make redness less noticeable and can even assist with those pesky breakouts. It's like a soothing mist for your face, and it comes in a good-sized bottle, almost like a full-size face toner. Many people have given it really good reviews, which, you know, speaks volumes about how well it seems to work for them. It’s pretty clear that for Tower 28, making things for sensitive skin isn't just an afterthought; it's a core idea, which is, in some respects, pretty cool.
The brand, Tower 28, has this whole idea that having sensitive skin is actually pretty great. It's not something to hide or feel bad about; it's just part of who you are. So, they create products, like their makeup, with this in mind, giving everyone, even those with skin that reacts easily, a chance to play around with different looks. For instance, they have these lip glosses that come in lovely shades, like a sheer pink that's a bit juicy, or a coral color that also has that same juicy feel. These are designed to be comfortable and kind, so you can enjoy adding a little color without feeling worried about what might happen to your skin. It's about being able to experiment freely, which is, honestly, what beauty should be about.
What's the story with Tower 28's special ingredient?
There's a particular ingredient that Tower 28 uses, especially in their SOS Daily Rescue Facial Spray, and it's called hypochlorous acid. Now, this stuff is usually pretty tricky to work with, a bit like some forms of vitamin C, which, as you might know, can be very unstable. It's historically been quite difficult to keep this ingredient in a steady form. But, and this is where the dedication of Tower 28 really shines, their chemists put in a lot of effort to get it just right. They spent eight whole years, which is, you know, a really long time, working on making this hypochlorous acid stable before they even thought about launching their facial spray. They also spent time checking the right amount to use and the proper pH level until they got it exactly where it needed to be. This level of dedication to a single ingredient is, honestly, quite something and shows how much they care about making their products effective and reliable.
Where can you find Tower 28 goodies?
Getting your hands on Tower 28 products is pretty straightforward, actually. You can always visit their own online spot, tower28beauty.com, where they have all their clean makeup and skincare items available. Sometimes, as I was saying, they even have special offers there, like getting a free set of little charms if your order is a certain amount or more. It's a nice way to add a little something extra to your purchase. Plus, they often have free shipping and even send out little sample sizes so you can try a bit of something new, which is, you know, a pretty cool perk.
And for those who prefer to browse in a physical store, Tower 28 items are now also available at Sephora. This means you can go in and see the products for yourself, maybe even try a swatch of a lip gloss, and then pick out what feels like the best fit for your daily beauty habits. It's pretty convenient, really, having options for where and how you shop for your favorite things. So, whether you like to click and order from home or pop into a store, Tower 28 has made it simple to find what you're looking for.
The Tower 28 vibe - what is it all about?
The name Tower 28 itself tells a bit of a story about the brand's whole feel. It's named after a lifeguard tower, a real place where Santa Monica and Venice Beach meet. So, right away, you get this sense of a sunny, laid-back, California kind of energy. It's almost like a breath of fresh, ocean air, which, you know, is a pretty lovely feeling to associate with beauty products. This beachy, California vibe comes through in everything they do, from their product names to their overall approach to beauty. It’s about feeling good, feeling relaxed, and embracing a natural, radiant look, which is, in a way, very inviting.
This feeling extends to the products themselves, like those juicy lip glosses mentioned earlier. They come in shades that evoke that sunny, happy feeling, like a sheer pink or a coral. These aren't just colors; they're little pieces of that beachy, carefree spirit you can carry with you. The brand is about making beauty approachable and fun, without any of the fuss or worry. It’s about creating something that feels good on your skin and makes you feel good inside, too, which is, honestly, a pretty simple yet powerful idea.
Tower 28 and being kind to animals?
A really important aspect of Tower 28 is their commitment to being kind to animals. Every single item they offer, especially in their essential sets, is made without any parts or products that come from animals. This means they are completely plant-based, which is, for many people, a very important choice. And, as a matter of fact, they also make sure that none of their products are ever tested on animals. This is a core part of their philosophy, ensuring that your beauty routine can be one that aligns with values of compassion and care. It’s about making choices that feel good, not just for your skin, but for your conscience, too. This is, in some respects, a very clear stance in the beauty world.
Getting your hands on Tower 28 products.
If you're curious to try out Tower 28, finding their products is pretty easy. You can go straight to their own website, tower28beauty.com, where they have all their clean makeup and skincare items. Sometimes, you can even snag a free set of little charms if your order is over a certain amount, which is a nice bonus. Plus, they typically offer free shipping and little samples, so you can test things out before committing to a full size. It's a convenient way to shop from home, which, you know, is pretty handy.
For those who like to shop in person, Tower 28 is also available at Sephora. This means you can pop into a store, check out the products, and pick what works best for your beauty habits. Whether you're looking for something to help calm sensitive skin or just a fun new lip color, it’s pretty simple to find what you need. Their makeup items, like those juicy sheer pink and coral lip glosses, are there for you to discover. It’s all about making your beauty routine a bit more enjoyable and a lot less complicated.

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