Evan Hafer - The Story Behind Black Rifle Coffee
There's a person whose name often comes up when folks talk about coffee and a certain kind of American spirit, and that's Evan Hafer. He’s the person who started Black Rifle Coffee Company, a name many have come to know. You might have even caught him on the Joe Rogan Experience podcast, where he was a guest on November 15, 2024. That, really, gives you a sense of his public presence and how his story reaches a lot of people.
From the very beginning of Black Rifle Coffee Company, Evan Hafer was the main person in charge, serving as its chief executive until December of 2023. He's still very much involved, though, now holding the position of executive chairman, overseeing the bigger picture of the company. It's a journey that started with a simple idea, one that grew into a widely recognized brand, and it's quite a story, actually.
This whole venture, the coffee company, wasn't just about selling coffee. It was about creating something that truly connected with people who appreciate the military and a strong sense of belonging to one's country. It's about a feeling, a way of life, and it definitely reflects the background of the person who got it all going. So, let's take a closer look at the person behind the brand.
Table of Contents
- Who is Evan Hafer?
- What Inspired Evan Hafer to Start Black Rifle Coffee?
- How Does Evan Hafer Support the Veteran Community?
- Evan Hafer's Public Profile
- Evan Hafer - Quick Facts
Who is Evan Hafer?
Evan Hafer is someone many people know as the person who brought Black Rifle Coffee Company into existence. He’s been a central figure there since the very beginning, even serving as the head of the company from when it first started until late 2023. Now, he still has a big part to play, working as the executive chairman, which means he helps guide the company's overall direction. He’s someone who has always had a strong connection to his country and the people who serve it, and that really shows in what he’s built, you know.
Evan Hafer's Early Life and Military Service
Before he was known for coffee, Evan Hafer spent a significant part of his life serving the United States. He was a member of the Army, specifically a Green Beret, which is a kind of special operations soldier. He also worked as a contractor for the CIA. These experiences, frankly, took him to places where danger was a constant companion, like Iraq and Afghanistan. It was during these times, apparently, that his deep interest in coffee truly took root. He even talked about watching his father and grandfather make fresh coffee in the mountains of Idaho, which sounds like a pretty cool way to grow up, in some respects.
His time in the military was not just a job; it was a part of who he is. He spent fifteen years serving his country, and those years shaped his outlook on life and business. He often tells stories about those days, and you can see how they influence the way he thinks about community and loyalty. So, it's pretty clear that his past is a big part of his present.
What Inspired Evan Hafer to Start Black Rifle Coffee?
The idea for Black Rifle Coffee Company was something that had been slowly forming in Evan Hafer’s mind for a long time, actually. It started way back in 2003, when he was in places where danger was a constant. He had a real passion for coffee, so much so that when he was a soldier in Iraq and Afghanistan, he changed his Humvee around just to make sure his friends could get their coffee. That, in a way, shows how much he cared about both coffee and the people he was with. He said, "when I got back from the Middle East, all I wanted to do was roast." And that's exactly what he did, pretty much.
Did Evan Hafer's Military Experience Influence His Business?
Absolutely, his time in the military definitely had a huge impact on how he built Black Rifle Coffee Company. The company, which got started in 2014, was built on the idea of offering coffee and a certain way of life to people who really care about their country. It wasn't just about selling a product; it was about creating a brand that felt right to folks who served in the armed forces and those who support them. This company, you know, has found itself in the middle of current disagreements in society and has had to deal with tough business situations, according to the New York Times. That, I mean, is a pretty interesting place for a coffee company to be.
He knew what he wanted to do, and he understood that his strong interest in coffee had the potential to become something big. He had a clear picture in his mind, and that helped him make his big idea a real thing. It’s pretty obvious that his experiences shaped his drive to create a company that stands for something, and that something is very much connected to his past service.
How Does Evan Hafer Support the Veteran Community?
Evan Hafer’s commitment to helping out the veteran community is a core part of Black Rifle Coffee Company’s main purpose. The company is run mostly by people who have served in the military, which makes a lot of sense given Evan’s own background. When the company makes a gift of money, like the one to Operation Education, it fits right in with what they aim to do. This organization is about helping veterans, police and similar groups, and people who help in emergencies. So, every time someone buys something, a part of the money made goes to help these important groups. That, truly, is a big part of their identity.
Evan Hafer's Dedication to Giving Back
His dedication to helping others goes beyond just words; it’s built into the way the company works. He has always believed in giving back to the people who put their lives on the line for everyone else. It’s a pretty simple idea, really, but it makes a big difference. The company’s focus on this kind of support is a direct reflection of Evan Hafer’s own values and his desire to see those who served get the help they deserve. It's a powerful message, and it seems to resonate with a lot of people, too.
Evan Hafer's Public Profile
Evan Hafer has become quite a known person in public, not just because of his company but also through his appearances on popular shows. He's been on the Joe Rogan Experience podcast more than once, which is a pretty big platform. These appearances give him a chance to talk about his work, his experiences, and the things he believes in. You can also find him on Instagram, where he shares bits and pieces of his life and work. It's pretty cool how he uses these platforms to connect with people, honestly.
Evan Hafer on the Joe Rogan Experience
His first time as a guest on the Joe Rogan Experience podcast was on November 15, 2024, which, obviously, was a significant moment for him and the company. People often think of his appearances on that show as some of the top discussions. He was even asked to come back in 2021 to talk more about his truly amazing work life, the idea of shunning people, and how he went about creating a big coffee business. These talks, you know, give a lot of insight into his thinking and what drives him. They are a good way for people to learn more about him and his story, and stuff.
If you want to look at Black Rifle Coffee, you can go to Instagram and check out their page. It’s a good way to see what they’re all about and the kind of things they do. Evan Hafer himself is also on Instagram, so you can locate his page there if you’re curious. It’s pretty neat to see how he keeps up with the public and shares his journey. We, like, could use more people like Evan Hafer, who’ve put good points together to make something real you can touch. That, essentially, is what he’s done.
Evan Hafer - Quick Facts
| Detail | Information |
|---|---|
| Full Name | Evan Hafer |
| Known For | Founder and Executive Chairman of Black Rifle Coffee Company |
| Former Role | CEO of Black Rifle Coffee Company (from inception through December 2023) |
| Military Service | Former U.S. Army Green Beret, former CIA contractor, former infantryman |
| Age (as of 2024) | Around 45 or 47 years old (precise birth date not public) |
| Height | Approximately 5 feet 6 inches (about 1.74 meters) |
| Family Life | Believed to be married, but details are kept private. Has mentioned his father and grandfather. |
| Company Founded | Black Rifle Coffee Company started in 2014 |
| Company Headquarters | Salt Lake City, Utah |
| Podcast Appearances | Guest on the Joe Rogan Experience podcast (November 15, 2024, and 2021) |
Evan Hafer - Fullmag
Evan Hafer: Biography, Age, Wife, Wikipedia, Net Worth
Evan Hafer: Biography, Age, Wife, Wikipedia, Net Worth
